Don’t Waste Your Money on Advertising that Doesn’t Work

There’s no shortage of ways to waste your money when it comes to advertising packages that simply don’t work when attempting to rope in more potential customers to your website. Learn to avoid them, and your pocketbook will thank you.

“Guaranteed Visitors” Deals

It has been my experience and opinion that the majority of untargeted advertising campaigns, intended to bring thousands of visitors to your site, are a complete waste of money. There may be a few that work, but the vast majority are a total waste of money, and the good ones are usually prohibitively expensive for the average website owner. “Guaranteed visitor” deals are usually a waste of money because the “traffic” usually comes from untargeted popup ads, rather than “real people.” Visitors often close their browser before your site even fully loads. The problem is untargeted campaigns such as Opt-in email lists, and other similar packages may bring you thousands of hits as promised but will usually result in a 0% sales for you, and you cannot demand a refund, because they only guarantee traffic to your site, NOT sales. Some advertisers also may not even be producing “real visitors,” so you may see the hits in your stats, but 0 clickthru’s to your affiliate links or ordering page and 0 sales! I got stung myself.

This is why there is NO substitute for building your Opt-in list with your autoresponder which I will go into detail about later. For autoresponders, I highly recommend AutoFollowup. For the price, of $29.00 you won’t find a better deal anywhere!

I was once promised a “20,000 Unique visitors” price: $570.00, but because I had a 0 clickthru rate and 0 sales, I soon had serious doubts that they were even real visitors. After repeatedly contacting the vendor, both by email & telephone with numerous bounced Yahoo! emails, and unprofessional support, I demanded a full refund. I, fortunately, received at least a partial refund of $300, of my money, only after having filed a complaint with his local BBB. This vender was also way overcharged for his services, as a competitor was charging $160 for what appeared to be, the identical service. I later went to the competitor and bought a general non-targeted Opt-in email campaign to 50,000 people for $160, and that did no better than the first one. After this, I became convinced that paid advertising, for the most part, is a waste of money, unless you know exactly what will work.

It’s all too easy for webmasters who are new at this business to be fooled into thinking they can easily buy a magic bullet that will make their sales explode.

Search Engines

Another costly mistake that’s all too easy to make is getting your site dropped and banned from major search engines, especially Google by participating in “Link farms.” Google and many others do not allow these. Participation in these links exchanges may give your link popularity a big boost for a while until you get caught and your listing at Google suddenly vanishes one day. This happened to three of my sites. Fortunately, after apologizing to Google, and removing the offending link pages, they soon reinstated my sites and warned me to be careful in the future of participating in these programs. Google is a very important search engine, so you will want to always be on their good side.

If you are not exchanging links directly with fellow webmasters, I have found that simply leaving my URL at the bottom of my postings at various discussion groups helps build link popularity quite a bit, and it’s perfectly acceptable to leave your URL at the bottom of your message. Be sure to pick a discussion forum that’s already doing well on Google or other search engines, and automatically converts URLs into active links.

Affordable Postcard Printing During Recession

In today’s fast phased business world and rapidly changing economic times, it is always a must to be concerned about getting the most out of your hard-earned money. This means that it is a must for you to look for cheap postcards that have both quality and low cost. Moreover, it is a must to look for a postcard printer that has the lowest rates. Understand that the price is a very crucial factor in a marketing campaign, but more so the quality and service offered by a business. With the different choices available today, it is very difficult to find the best value for postcards.

The good news is most color printers now offer affordable pricing by giving all their clients and customers lower rates as an incentive to get business. But be sure that when availing of color printing, your postcards will stand out so that your clients and customers will hold on to your cards for a long time. A 120lb book stock or a 10pt paper stock usually looks great but is not as reliable or as thick as the 14pt or the 16pt paper stock. These paper stocks usually have the feel of great quality, however, they can also cost some extra. Avoid making the price a factor in creating your card. Getting a heavier paper stock can usually be more of an advantage and can make your postcards and especially your business stand out from your competitors in the market.

Finding an affordable printing postcard printer can be very easy. However, making the right choice among the printing companies available today is the difficult part. Visiting or browsing the internet is a very great and practical way that you can do every time you need to look for an affordable postcard printer. With just a click of the mouse, you can now compare prices and especially choices. You know have the power to tell whether the printer is capable of giving you great and quality postcards at a very affordable price. At best, these printers carry a lot of printing options. Be sure to choose the one that will suit your budget and the look you want for your cards.

Affordable postcard printing can give you ways to economize in printing without sacrificing the quality and reliability of your card. Remember that your main goal as a businessman and as a postcard user is to create an affordable card that will make your products and services well known in the market. In this tough economic time, you would want to hire the most affordable printing company. Several printing services advertise or promote affordable prices to attract clients and customers, especially those who are usually looking for great bargains. Some printing companies offer a high standard of paper stocks and sometimes free shipping. Be sure to do research about the printer before going ahead with the print job.

With more and more customers looking for the most affordable products and services these days, you can channel the savings you get from printing cheap postcards to your customers. In this regard, both you and your customers can benefit from the postcard campaign. Indeed, it does help to create the best postcard at the least possible cost to achieve business growth.

Small Business Advertising Tips

If you have a small business, then you understand that every marketing effort you undertake must work on several different levels. You don’t have the staff or the budget to undertake a slew of different marketing tactics. For example, if you pay a graphic artist to create an ad, it should work for the local newspaper or the high school yearbook. You want to get the most value out of each marketing investment you make.

Get The Most Marketing Value From A PowerPoint

If you have created a PowerPoint for your business, don’t confine your presentation to your laptop computer. You should also upload it to a service like SlideShare. How does that help?
If you tag it with the correct wording such as “Small business consultants in ‘your city'”, you have an excellent chance to become a high return for a search for small business consultants in (you guessed it) your city. Of course, you will need to change the tag information to make it appropriate for your business. For example, new home construction in Smallville.

Put Your Small Business At The Top

Thanks to Google’s emphasis on Local Search, you have an excellent chance to get a high ranking with a PowerPoint presentation. Take advantage of it.

Increase Traffic To Your Business Site Or Blog

One of the many things I do to extinguish any hope of having available free time is to write articles for various Websites. As most of us have heard many times, basic keyword selection and weighting are vital for being discovered on the Web. I have found, however, that keywords are not the most powerful tool in gaining traffic to a Website.

First in line (it may seem obvious) is to choose a subject that a great many people are interested in learning more about. Being first on Google on a banal topic is of little importance since the traffic to your website or blog will be negligible.

Second in importance is the title you choose for your site. If your title selection matches a key search phrase or reflects the words that an average person would use to conduct basic research on a topic, you will do well.

Keywords, of course, are strong supporters, but they are number three in importance ( in my humble opinion).

If you want to create a basic website that will be a winner, be sure your title(s) on your Website is a natural search term.

See Photos Online – A New Small Business

I’m sure most people have heard about how IStockphoto revolutionized the stock photography market almost a decade ago. I’ve profiled David Lewis, an amateur IStock photographer on this blog before. In addition to his day job, David submits photos to IStock. He typically makes about $50,000 a year in additional revenue from his photos – not a bad deal. I’ve gotten into the habit of writing short tutorials on various topics and now I have a new book on selling photos. I think it provides some valuable tips if you have an interest in selling photos online.

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